Understands Gaps In McDonalds Company †Myassignmenthelp.Com

Question: How to Understand Gaps in McDonalds Company? Answer: Introduction Managing an operation is an utter challenge for the irrespective of the companies across the globe. The highly incrementing customers expectations with heir different kinds of chosen brands have repositioned the organizations into a dilemma of meeting with all the requirements (Bendoly, van Wezel Bachrach, 2015). Nevertheless, different organizations have their different set of strategies for satisfying the utter requirement of customers. However, they fall short in their strategies because of certain gaps in their performance, which produce highly incremented effects on their business performances. The business performances are affected in numerous ways such as reducing financial graph, outright failure in the environmental aspects etc (Brown, Bessant Lamming, 2013). The main purpose of this assignment is to analyze the gaps in the McDonalds Corporation by observing the just in time (JIT) capability of the firm. Just in Time (JIT) Just in time is a strategy, which helps produce only such things that the customers demands. It also guides towards the quality production. Some of the highly anticipated benefits of JIT are as follows (Galloway, Rowbotham Azhashemi, 2012): Lowering the burden of inventory management Reducing the production cycle Meeting with the improved quality of the product Provides a better utilization of workforces JIT in McDonald promises to produce food only when the customers order it. The JIT in McDonald was implemented to put forward an utter customer service and the highly profitable venture. Moreover, it also aimed to produce the quality foods in less time with minimal waiting time after giving the orders. However, the organization seems to fall short of their utter commitment, which was strategized after incepting the just in time approach (Hill Hill, 2012). These gaps are highly contributing in the lowering numbers if the company. Moreover, the company is lagging behind in competition than its other competitors such as KFC and Subway. Some gaps have made these things happen to the organization. The following section of the assignment would try to find out the probable gaps in the operations management in the company. GAP analysis of McDonalds Following are some of the gaps in the organization (Naraswari and Fachira, 2015): The first gap is in between the customers and the company. This gap is resulting in misunderstanding of customers desires and their demands. This is a critical issue for such a big multinational company. The operation of the company is solely dependent on the way they handle their customers. However, the identified gap is somewhat telling the otherwise story. The second gap is in between the technical advancement of the companys resources and the quality system in the company, which guides its organizational practices towards one specific goal. The utter goal of the organization is to address to its customers requirements and trying to make the orders happen in real-time. However, the same thing is not happening inside the organization. This is because of the fat that the identified gap is hampering the business practices of the organization. The third gap is in between the service quality and the available resources in the company. This gap is probably because of inefficient labours in the organization. This is mainly because of unavailability of the training and the development program. This has resulted in less developing workforces, which is like a curse for any organization. The management has no clues on how to manage the retention of skills in employees. They have less realization for the fact that training and development program is of utter importance for the betterment of an organizational performance. The fourth gap is in between the commitment that the organization is making to its customers and the customers who are generating the otherwise perceptions in them, which is based on improper communication of the company. The improper communication has led to the destruction of nearness in between the customers and the company. It has widened the gaps in between the customers and the company. It is an undeniable fact that the company should make proper communication regarding what they can give to the customers. The fifth gap is in between the services that the customers receive and the services that they want from McDonalds. This gap is mainly because of the fact that the company lacks in making proper communication to the customers. Innovation is very much required for predicting and guessing the exact customers requirement. Innovation brings flexibility with the changing world and the changing perceptions of customers. The company, which is able to predict the changing behaviour of customers, it can well grab a hold on the customers requirement. Reasons behind the gaps The identified gaps in the company and its operations are because of several reasons, which can well be identified with the help of SMART rule (Slack, 2015). The SMART rule governs the importance of some factors, which are as follows: Specific This is one of the most important factors and widely useful for multinational companies. It teaches on how to be specific with the one particular goal. This is where the McDonalds Company is lacking in finding the probable reason behind the expanding gaps. The highly expanding gaps in between the company and its customers are merely the reflection of unspecific move of the company with respect to the customers expectations. The company is not able to understand the exact requirement of their customers. Nevertheless, this is one such reason, which is contributing in the lowering numbers of customers. The market, which once dominated by McDonalds is now dominated by KFC and Subway (Turner, 2014). Measurable This is another problem, which is troubling the McDonalds Company. The company is not taking measurable approaches towards identifying the taste of customers and the companys capabilities. The uncommitted communications are simple the results of an immeasurable approach towards identifying the exact customers needs. They are making some uncalculated communications forcing the customers binding up with some impossible commitments (Hillier, 2012). Action-oriented This is another problem in the company, which is contributing in the les developed skills across the organization. The organization is not widely focussed on giving some kinds of training and development program to its employees. They are less active in their actions, which is widely contributing in the presence of a highly incremented numbers of less skilled employees in the company (Panneerselvam, 2012). Realistic The realism is missing in the organizational practices of the McDonalds Company, as it is less aware of the customers desires and the demands. The company is moving unrealistically towards its created sphere. The tendency to follow the same guidelines for the operation is somehow affected the business operation of the company (Karlsson, 2016). Time-bound Time-bound approach is very important in implementing a correct communication with the customers. The McDonalds Company is suffering of poor communication with its customers. The poor communication has forced its customers develop some otherwise perception about its service standard (Neumann, 2013). Comparing gap analysis of McDonalds with KFC McDonalds Inability to understand the customers requirement Just in Time (JIT) is ineffective Unavailability of the training and the development program Improper communication with the customers regarding the commitments Incapable innovation resulting in poor relation of production with the customers requirement KFC Change management is ineffective because of technological inefficiencies in the organizational operations Customer service expectations are not met KFC is capable of retaining its employees because it has good loyalty schemes and proper employee nurturing process Lack of research and development on customers needs Lacks in proper communication relation with the customers Table 1: Comparative Gap Analysis of McDonalds KFC Source: (Created by Author) Recommendations The firs recommendation for McDonalds Company would be to identify their customers requirement and take measurable approach towards the fulfilment of the commitment. This would help the company add some more customers to its customer base. The measurable approach would be to have an extensive research on the rapid changing demands of customers and their expectations with the McDonalds and other food brands. In this regard, they can check for the current customers trends by researching various newspapers and journal articles on the customers choices for the fast foods. The second recommendation would be for being specific to the customers needs. This is very important for bringing efficiency in the operations management. This is also helpful in coming closer to the customers needs, which the company has so far failed to its fullest of level. The third pint of recommendation would be for an action-oriented move, which is very much required for having utter skilled employees. The company is suffering of less skilled employees and pathetically, it does not have realization for the importance of training and development program. A highly appreciated action in this direction is of utmost use. The fourth point of recommendation would be for a realistic commitment by the company. The company is somehow engaged in developing false commitments, which are fewer fulfilled. This is because of such reasons that the company is making some commitments, which is beyond its capabilities. Moreover, customers are making their perception based on the communication. This should never be the strategy. The company should always make commitments after analyzing its resource capabilities. The fifth point of recommendation would be for the time-bound approach towards fulfilling the orders made by customers. The wait time for making the orders should be enhanced to some higher time. This is highly effective in fulfilling maximum orders on time. Committing an order delivery in just 2 minutes would perhaps attract large numbers of escalations; however, setting up a larger time such as 10 minutes for the orders would certainly help overcome the issue. Moreover, this would also play an important role in attaining a highest customer satisfaction rate, which is very important for attaining an elevated business graph. Conclusion The McDonalds Company is suffering of several gaps; however, the SMART rule can efficiently guide its management towards reducing these gaps. The McDonalds Company has several gaps such as lack of proper communication with the customers, on time delivery of foods, unavailability of training and development program, incapability to understand the exact requirements of the customers and incapability to know the personal resource capabilities. References Bendoly, E., van Wezel, W., Bachrach, D. G. (Eds.). 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