Environment and corporate culture Essay Example | Topics and Well Written Essays - 2000 words

Environment and corporate culture - Essay Example Proactive thinking and adaptive strategy buildings is core concepts which can help organizations implement a culture within an organization to cope up with the fast moving developments. Organization facing a turbulent environment must have an adaptive culture in order to keep pace with the changing conditions of market. It is essential for every organization to trace the changing condition and come up with back strategies if they wish to survive in the industry. There are number of products and services available in market, the one who comes up with innovative and adaptive strategies can survive the competition. Nowadays, there are number of consulting agencies, which are providing their services to organization. These agencies help organization in developing appropriate strategies and culture of themselves. Some of them include Toffler Associates, Bloom Institute Inc etc. Toffler Associates have prepared a benchmark criterion for companies so that they can initiate Adaptive Culture in their organization. This criterion emphasize primarily on five major areas. In order to make an organization adaptive, an organization needs to make changes in the following five areas: i. People ii. Process iii. Strategy iv. Structure v. Technology Any organization can tap these five areas in order to pursue the Adaptive Culture. The status at which a company needs to stand in order portray as an Adaptive Cultured organization has been clearly mentioned in the reports of Toffler Associates. In order to meet the global challenges of 21st century, every company has to possess some degree of adaption. In this paper, that company is going to be discussed which has now become very prominent due to its technological innovation and instant adaption. The name of this company is â€Å"Apple Inc.† Apple Inc has surpassed almost all the major technological oriented company when it comes to adaption and innovation. A detailed description of the adaption of Apple Inc has been mentione d in the subsequent sections of this paper. Adaptive Culture at Apple Inc Corporate culture defines the particular set of norms and values shared by people and groups of every organization. Every organization defines the goals that are to be achieved as well as the standards of behavior for accomplishing these goals. It is the responsibility of the management to define and communicate these goals organization-wide. By taking an example of Apple Inc, it can be stated that despite of number of changes in the chief executive level of the company, Apple Inc has maintained its corporate culture, which had been introduced when the company was founded in 1970s. By looking at the historical performance of the company, it can be said that the company has managed to keep a mix of two of the most important cultures: i. Innovative Culture ii. Adaptive Culture At the beginning, to certain extent, the culture of the company was Individualistic, which means that it put emphasis on the personal emp owerment and creativity of individuals. Concerning to the challenges and situations of 21st century, the top management of the company has revised their strategies. Therefore, the initial rebellious, riotous and individualistic culture has been converted into emerging, innovative and adaptive culture. However, the core values of the company have stayed