Project Management Essay Example | Topics and Well Written Essays - 1750 words

Project Management - Essay Example In this regard, it has been observed that Nokia Corporation is one of the renowned companies, which has recently undergone a change in its operational processes in order to remain abreast with the changing environment of the market. The company has undergone a redesigning process in its operations to cope up with the changing needs of the customers as well as the markets all over the world. The revised operational strategy of the company includes the strategic alliance of it with Microsoft to come up with different ranges of products in the market. This alliance enables the company to deliver innovative products and enhance its geographical reach along with product identity. With this strategy, the company has the desire to increase its sales by a considerable margin. This change was much needed for the company as the nature of the market was constantly changing and there was a danger that the preferences of the customers might get switched to another brand. This approach of the comp any correlates with the operational purview where a company generally changes its operational strategy in accordance with the needs of the current business environment. This approach is termed as operational strategy approach of market requirement (Nokia, 2011; Slack & Nigel, 2009). Furthermore, the operational strategy of the company has witnessed significant changes in the recent years with the inception of the new leadership team in the operations. It has been observed that the new team of the company has acquired considerable knowledge and is competent to deal with the dynamic nature of today’s business environment. The team is also viewed to have utmost commitment towards the operational goals of the organisation. With the establishment of a new team, the company i.e. Nokia will be able to improve its decision making perspective as it is directly connected with the performance of the organisation. Furthermore, the new team of the company will also facilitate to enhance t he marketing operations or activities of the products which were lacking in the previous operating strategy of the company. In precise, it can be said that the new team of the organisation, which is a part of the operational strategy, will have its maximum focus on speed as well as accountability that would ultimately enable to deliver positive results. It would be vital to mention in this regard that the company has appointed a new face for every section of its operations from top to bottom and each one of them will have their specific targets that need to be fulfilled. This approach of the company correlates with the top-down operational strategy. In such strategy, companies experience a change from top to bottom in its operational conduct (Nokia, 2011; Pearson Education, 2010; Slack & Nigel, 2009). From the overall analysis of the strategy of Nokia Corporation, it has been learnt that the company follows two operational approaches which entail the current market requirement appro ach as well as the top-down approach. However, there are two more operational strategies that can be incorporated by the organisation in its operation. These two approaches will comprise bottom-up approach and strategy based on resources of organisation. In the bottom-up approach, a company such as Nokia would experience a change in strategy from bottom to top by taking into consideration the views and the